BUSINESS NEWS - Telkom will offer customers on-demand video streaming and music from September, part of plans by South Africa's biggest landline provider to try to increase revenues and subscriber numbers in its mobile business.
Telkom, 39% owned by the government, is introducing the new products in a rapidly changing market where rival mobile network operators are all competing to attract customers and maximise profits.
Telkom is one of five main major companies that dominate South Africa's wireless broadband market, including MTN and Vodacom, which controls about 70% of the market.
Telkom Consumer Chief Executive Attila Vitai, speaking on the sidelines of the new product launch, said the company expects the new service to boost its mobile revenue as new customers upgrade their data packages to access the service.
"This will act as a market stimulus and we'll get more and more customers to FreeMe just to get this service. So, we think our revenues will rise as a consequence of this," Vitai said, without giving an estimate revenue figure.
Telkom launches mobile video, music streaming services
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