MOSSEL BAY NEWS - The 2024 Algoa FM Big Walk for Cancer took place on Saturday, 26 October and was bigger than ever.
A record of more than 15 000 participants in pink took part across Gqeberha, George and East London, as well as a few participants from Mossel Bay.
The 26th Big Walk for Cancer, presented by Isuzu Motors South Africa and in partnership with Algoa FM, is the largest charity event in the Eastern Cape, and one of the largest in the country.
“Participants were encouraged to walk in support of those affected by cancer through one of the biggest on air, online and on the ground marketing campaigns executed by Algoa FM and our partners,” says Algoa FM marketing manager Lesley Geyer.
The 2024 beneficiaries of this year's Big Walk were the Childhood Cancer Foundation of South Africa (CHOC) in East London, St Bernard’s Hospice serving Buffalo City and its surrounds, and St Francis Hospice which serves Nelson Mandela Bay and the Kouga region.
“It is heartening to have experienced the level of corporate support in the Eastern Cape and Garden Route. Bulk entries totalling more than 5 000 employees were received from over 70 companies,” says Geyer.
Geyer says this year's theme "the why?", clearly struck a chord.
“For Algoa, all we had to do to identify our ‘why’ was to review the images, footage and listen to the stories from the past 26 years to see how the Big Walk touches the lives of those who participate,” says Geyer.
The Big Walk not only raises funds for cancer care organisations, but also unites communities.
“It is more than just a walk. The participation of thousands sends a powerful message of hope, solidarity, and strength to those who are battling the disease, to survivors, and to families who have lost loved ones,” says Lebogang Makoloi, Isuzu's Department Executive for Corporate Affairs.
Jennifer Whall (70) walked in Gqeberha with her friends of 35 years, Audrey Williams (69), Alice Geduld (69) and Ellen Gallant (69). They have participated in a combined 20 Big Walks.
“This is something we do not only do for cancer awareness, but also for ourselves as friends and for the community as a whole. It’s amazing to be a part of the Big Walk,” says Whall.
‘Ons bring jou die nuutste Tuinroete, Hessequa, Karoo nuus’