SURFING NEWS - Surfing South Africa (SSA) is delighted to announce that it has signed a sponsorship deal with the iconic South Africa seafood company, Sea Harvest.
The sponsorship of R250 000 represents a massive investment in youth and junior surfing in South Africa and is well-timed ahead of the 2020 Olympics in Tokyo where surfing will be an official sport for the first time ever.
Sea Harvest and Surfing South Africa are both completely invested in the sea and the partnership between the two seems an ideal fit. The Sea Harvest Group is a leading internationally recognised fishing business with operations in South Africa and Australia, servicing retail and foodservice customers in 22 countries.
The company was established in 1964 in Saldanha Bay on the Atlantic West Coast of South Africa and today is a household brand and market leader in the frozen fish category. Last year, the Sea Harvest brand was recognized as one of the Top 10 Iconic Brands in South Africa.
Surfing South Africa has its headquarters in Muizenberg, Western Cape, is the recognised governing body for the sport of Surfing in the country and is a member of the South African Sports Confederation and Olympic Committee (SASCOC) and the International Surfing Association (ISA).
With surfing included as a new sport in the 2020 Olympics, Surfing South Africa will be working hard over the next four years to identify and support the talent that will represent South Africa in Tokyo in 2020. This will be achieved through regular and tough competition, and an increased number of youth and junior tournaments throughout South Africa thanks to Sea Harvest’s sponsorship. The sponsorship will also provide support for the South African Junior Team selection process which is a key part of the goal to represent South Africa in the sport at the next Olympic Games.
Sea Harvest’s commitment to the sport will not only allow young South African surfers to hone their competitive skills in surf contests but will also enable SSA to reach and involve surfers from all communities through outreach initiatives, school surfing events and interclub activities.
