PROPERTY NEWS - South Africans are redefining their idea of what a “home” is. It is no longer just four walls and a garden as buyers are becoming increasingly concerned with places that feel safe, convenient, close to nature, and where they have a sense of community.
For many, these can be found within lifestyle-focused estates; but, could they be shaping a new idea of modern living?
According to Adrian Goslett, CEO and Regional Director of REMAX Southern Africa, lifestyle estates and community-focused developments are a response to what modern buyers value the most.
“People want to live where everyday life feels safer, more convenient, and more meaningful. Whether that means having access to walking trails, reliable security, or even a sense of belonging.”
However, this shift isn’t unique to South Africa, it’s part of a global move towards more accessible lifestyle living, says Barbara Larney, Broker Owner of REMAX Wine and Whales in Hermanus.
“Around the world, buyers are choosing communities that offer more than just property ownership. Master-planned neighbourhoods in the UAE, wellness-focused developments in Europe, and waterfront communities in the United States all demonstrate a growing desire for a richer daily experiences. People want green space, convenience, security, and a sense of belonging, and South African buyers are no different,” she explains.
Annie van den Berg, Broker Owner of REMAX Wildlife Properties in Hoedspruit, echoes these sentiments as she has noticed a growing interest in eco- and wildlife estates. Van der Berg attributes this to more buyers wanting to leave city life in favour of safer communities and a better overall quality of life. Beyond these lifestyle benefits, estates are also shifting in who they’re built for.
Across the country, a new wave of lifestyle developments are emerging that extends beyond the traditional golf and luxury estates.
What was once reserved for high-income buyers has now become increasingly designed with the middle class in mind, catering to the needs of modern home buyers: young professionals, growing families, and retirees.
“Globally, countries like Mexico, Brazil, and parts of Asia have successfully implemented middle-income estates combining lifestyle, affordability, and community management. South Africa has the opportunity to do the same, making the dream of homeownership a reality for a larger segment of the population, while building sustainable, well-maintained communities,” explains Larney.
While there are various pull factors towards lifestyle-focused communities, Goslett cautions buyers to look past the glossy brochures.
“As with any purchase, buyers should do further research before committing to a lifestyle estate. Take time to review the levy structure and what it really covers, understand the estate’s governance rules and long-term maintenance plans, and weigh up whether the amenities truly align with your lifestyle needs. Most importantly, work with a knowledgeable property specialist who understands the dynamics of the estate,” he advises.
While we don’t foresee lifestyle-focused communities replacing traditional suburbs, there is no doubt that they are redefining what “modern living” can look like.
As South Africa’s property market is everchanging, REMAX Southern Africa expects growth in developments that combine safety, convenience, sustainability, and authentic community.
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