The drama‚ penned by former Generations soapie head writer Bongi Ndaba‚ will unfold through WhatsApp videos‚ pictures‚ voice notes and text messages and details a tragedy that befalls the Langa family.
Ndaba told TimesLIVE she accepted the challenge when approached by production company‚ King James‚ to assist in creating what would be a fresh way to advertise an insurance company’s services.
“I have never written like this before and it was especially tricky because it’s never been done before so we had no reference‚” she said.
The drama‚ titled Uk’shona Kwelanga – which has a double meaning: the sunset or also ‘the death of Langa’ – is anything but your typical insurance company infomercial.
“There is nowhere in any of the episodes where we mention [the insurance company]. It’s all about silent advertising‚” Ndaba said.
It was a perfect concept for the South African market.
