MOSSEL BAY NEWS - World Travel Market Africa (WTM Africa) is the leading global event for the travel industry and the only business-to-business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.
This event brings together some of Africa’s most successful travel industry professionals and provides a platform to drive commercial success by creating a collaborative hub where attendees can gain access to various connections, industry news and developments, trends and technologies from around the world.
As businesses steadily recover from the devastating aftershocks caused by Covid-19, this event was met with resounding enthusiasm and represented a renewed sense of positivity for the future of the MICE and tourism industries.
WTM Africa took place at Cape Town International Convention Centre (CTICC) from 3-5 April, bringing together more than 500 exhibitors from all over the continent, representing more than 100 countries.
The Garden Route was there both as visitors and as exhibitors, clinching new business for the area. Representatives included, Garden Route & Klein Karoo, Plettenberg Bay Tourism, Oudtshoorn Tourism, Knysna Tourism, George Tourism and Hessequa Tourism, to mention just a few.
Iconic Mossel Bay
Mossel Bay Tourism staff joined their fellow tourism counterparts as attendees at the event.
This was their first time introducing the Iconic campaign to the World Travel Market Africa audience. Newly appointed chief operations officer, Lieschke Steven-Jennings, is spearheading the endeavour.
“In a world where we often associate icons or symbols with well-known objects and landmarks, sometimes by habit and sometimes to help us remember names or places, it’s not surprising that we associate Paris with the Eiffel Tower or Egypt with the pyramids. The same can be said of Mossel Bay and the Iconic St Blaize Lighthouse,” said Steven-Jennings.
In fact, Mossel Bay may well be the icon of the Garden Route thanks to its rich history, recognisable locations, its notable towns and beautiful surroundings. It also has a host of accommodation options, restaurants and activities that will suit everyone from the explorer to the homebody.
“Mossel Bay is already the primary Garden Route destination for cruise ships, with more than 14 in the last year. As the adventure capital of the Garden Route, Mossel Bay has more than nine game farms in the area, the longest over-ocean zipline in the world, the most perfect dunes for sandboarding and beaches for miles,” Steven-Jennings said.
It is no wonder that Mossel Bay Tourism’s new Iconic campaign has fallen on fertile ground, with many tourism professionals making commitments to book in the area so that their clients have access to such a versatile destination.
For more more information, please contact Steven-Jennings (info@visitmosselbay.co.za).
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