PROPERTY NEWS - Ever heard the saying 'you get what you pay for'? It could never be more true than its application to real estate.
Many property sellers often make the mistake of selecting the 'cheapest' agent, thinking it will save them money. When in actual fact it costs far more in the end.
Just selling your property is one thing, but if you want to maximise your asset and get the best result in the market, then you need to do something different. You need the quality on your side.
This is what I’ve learnt in over 25 years of real estate: the better the marketing and selling strategies, the more buyer interest you get.
The stronger the buyer interest, the more the buyers compete. When the buyers compete they make their best offers and you sell for the most the market will pay.
The economics are simple. A 'cheaper' agent simply does not have the capacity, infrastructure, and budget to compete with an agent with a marketing team, specialists in different property sectors, and community entrenched relationships.
Net in the pocket
Surely what counts at the end of the day isn’t what agent fees you pay - it’s what you net 'in your pocket' after fees. So the agent that is the 'cheapest' and sells low will net you less than the agent who charges more but has the marketing and selling strategies to sell for much more, thus netting you the maximum.
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