“All the scientific, technical and economic information SAPA supplied on brining has essentially been ignored, with no impact assessments conducted by DAFF on the effects of the regulations on consumers, retailers or the local poultry industry,” says Lovell.
Contraction of poultry industry
In 2006, on behalf of the local industry, SAPA wrote to DAFF asking them to update the poultry regulations under the Agriculture Product Standards Act.
“For the last 10 years, we have fought to have these regulations updated in a way that benefits all parties in the poultry value chain, with the added assurance that South African consumers can be absolutely certain that what they believe they are buying is what they actually get,” says Lovell.