LIFESTYLE NEWS - They might not be to everyone’s taste, but perfumes featuring the fragrant bouquet of saliva, blood, sweat and semen are seducing new customers with the promise of an original olfactory experience, and they’re created by a local guy.

Etienne de Swardt, who was born in South Africa, raised on a South Pacific island and today heads one of the most cutting-edge fragrance houses in France, said the fragrances in his range were “designed to literally smell like sex: blood, sweat, semen and saliva”.

As founder and president of Etat Libre d’Orange Parfums, De Swardt has drawn on his life’s experiences to create some of the most trendsetting and sexually suggestive fragrances, re-envisioning the very concept of what colognes and perfumes are meant to be.

Perfumes are usually chosen for their woody, floral, citrusy and other agreeable scents, because no one in the right frame of mind would spend a small fortune on a fragrance named Crotch, I Am Trash or Hotel Slut – which are all in De Swardt’s range.

But then again, this South African expatriate is about as far from a normal perfumer as you could possibly hope to find.

Read the full article here on the Caxton publication, The Citizen.