LIFESTYLE NEWS - Since the start of 2022, there has been a 1,650% increase in searches for “top long-lasting perfumes for ladies” globally.
Additionally, the United Arab Emirates, Pakistan and Singapore have the highest interest in long-lasting fragrances, while South Africa ranks 9th on the global list of increased interest according to cosmetic surgery advice site Tajmeeli.
Tajmeeli adds that there are collectively 147 600 searches for ‘how long does perfume last’ and ‘how to make a perfume last longer’ globally every year.
This shows that the demand for long-lasting ladies’ perfumes has soared in 2022, and the website owes this trend to the fact that warm weather sees fragrances fade more quickly.
The data supplied by the site also shows that interest in this topic reaches its peak in the summer months and long-lasting perfume is most sought after in some of the warmest regions in the world.
Top 10 locations for long-lasting perfume searches in 2022:
- UAE
- Pakistan
- Singapore
- Nigeria
- Philippines
- New Zealand
- Malaysia
- India
- South Africa
- United Kingdom
Why don’t fragrances seem to last as long in summer?
“When the sun is out and the temperature is high, the alcohol in your perfume will evaporate from your skin more quickly. As it evaporates, the fragrance goes with it, which explains why your scent may seem less prominent in the summer.
Where you store your perfume could also play a part. Exposure to direct sunlight or humid conditions causes your fragrance to break down in the bottle, so you may be applying a weaker scent before you’ve even sprayed it,” explained Tajmeeli.
How to make your fragrance last longer?
While perfume evaporating quickly is common in warmer weather, the good news is that there are some hacks that can help keep your fragrance smelling sweet all summer long.
“Fragrance lasts longer on moisturized skin, as it gives the fragrance something to stick to so it is less likely to fade.
Before you spritz, make sure you apply a light moisturizer to your wrists and neck. You can either apply an unscented moisturizer to avoid it conflicting with your fragrance’s scent or apply a lotion with the same scent as your fragrance, which helps to build up the perfume,” advised Tajmeeli.
