AGRICULTURAL NEWS - A new poultry sector master plan that will benefit everyone in the industry has been welcomed by the Association of Meat Importers and Exporters (AMIE).
“The master plan is an industry framework that will ensure that chicken, which has become a staple protein in millions of local homes, will retain its place as South Africa’s favourite food. Through the master plan, more opportunities are also expected to be created to enable small-scale farmers to establish a foothold in the sector,” said Paul Matthew, CEO of AMIE.
He added that the master plan also considered several structural and other problems within the industry.
The master plan, which was drawn up by the Department of Trade and Industry, set a number of targets to be met by 2023. In order to reach these targets, a number of detailed actions would be implemented.
