AGRICULTURE NEWS - There is a novel opportunity for South African farmers to enter the kiwiberry fruit market, which is relatively unknown locally. This is according to Wouter le Roux, owner of fresh produce export company It’sofresh.
Le Roux said he was aware of only one kiwiberry grower in South Africa, and that this was the first season for exports.
The target market was Europe, as consumers there were familiar with the product.
He added that the export window was very short, at three to four weeks, and New Zealand and Chile were South Africa’s main competitors.