“Our focus now is to restore the stability in the hospitality industry, regain our visitor confidence and continue with our exciting marketing forthcoming plans of taking Durban to the world,” said Phillip Sithole, head of Durban Tourism.
He said while tourism targets for the current year will be affected, intervention plans are in place to mitigate the damage caused and revive the tourism industry.
This includes a series of multi-million Rand international campaigns aimed at winning back tourists and visitors to the city and reclaiming Durban’s reputation of being a New 7 Wonders Cities.
Following recent issues surrounding xenophobia in the city, Phillip Sithole, head of Durban Tourism, reiterated that the city was not compromising on any efforts to be the perfect host city for the Tourism Indaba, and said it was time to show the world that Durban is a city that has the tourism potential and capabilities to be able to withstand any social and environmental concerns.
